Owner of Yoho & Co alongside my kids, Ava and AJ. Family has always come first for me - from the big life-defining decisions like career and business moves, right down to the small but equally significant ones, like which products I have in my home. Which is what initially drew me to this business: The idea of providing parents with choices that are not just good for their family, but also support the kind of world they want them to grow up in. The way we see it, choosing reusables, when you can, is not about what’s right or wrong, but about supporting small changes that add up to leaving a better legacy for our kids. Plus, we love beautiful things! You can expect gorgeous designs and high quality products that have been chosen by our family, for yours!
At Yoho & Co, we know that early parenthood is full of challenges, big and small. That’s why we focus on creating simple, reliable products that you can trust to make everyday life with your little one easier. Our products are designed with you in mind—gentle on sensitive skin, practical for daily use, and durable enough to last. We believe in progress over perfection, so our products aren’t about ‘getting it right’ but about helping you feel supported, whatever choices work best for your family. From saving you time to giving you peace of mind, Yoho & Co is here to help you focus on what really matters—cherishing each moment with your little one.